Portfolio Details

✅ Project Overview

This project analyzes internet sales for Adventure Works, providing key insights into revenue trends, customer demographics, and product performance. The interactive Power BI dashboard enables data-driven decision-making by visualizing sales patterns and highlighting critical business metrics.

This Power BI dashboard provides a detailed analysis of internet sales for Adventure Works.
It offers key insights into sales trends, customer demographics, and product performance, helping businesses make data-driven decisions.
The dashboard includes features like total revenue tracking, order trends, best-selling products, customer segmentation, and sales forecasts.
With interactive visuals and dynamic filters, users can easily explore different aspects of the data.

Key Insights & Features

✔ Sales Performance: Total revenue, order trends, and sales distribution over time.
✔ Top-Selling Products & Categories: Identifies the best-performing items and categories.
✔ Customer Demographics: Insights into customer segments, locations, and purchasing behavior.
✔ Sales Trends & Forecasting: Monthly and yearly sales patterns to track business growth.
✔ Dynamic Filters & Interactive Visuals: Users can drill down into different aspects of the data.

Technologies & Tools Used

📊 Power BI – Interactive data visualization & dashboard creation
📌 DAX (Data Analysis Expressions) – Custom measures & calculated columns
🗄 SQL & Data Modeling – Data transformation & relationship management